Focused on the manufacturing industry, JMAC's MONODZUKURI Consulting supports the improvement of value creation capability, the roots of the manufacturing industry.
When conducting MONODZUKURI improvement, JMAC places particular importance on the following two viewpoints:

The first is not to consider MONODZUKURI to be solely contained in the area of production, but rather to adopt a viewpoint of how to optimize a wider series of processes from R&D to purchasing, production engineering, production and distribution.

The second is not to view MONODZUKURI simply as making improvements at the worksite, but rather to adopt a wider corporate management level viewpoint based on an understanding of corporate management strategy and consider how to reform each of the strategies including the R&D strategy, purchasing strategy, production engineering strategy, production strategy, and distribution strategy while incorporating improvements at the operation level.

In order to improve the MONODZUKURI strength, it will be necessary to have both "worksite strength" for the improvement and execution, and "management strength" for the planning and design of the investment in people, objects and money.
However, to be able to achieve good results continually, this will be insufficient and real MONODZUKURI strength will not be created unless "cultural strength" is also added.
"Cultural strength" can be thought of as being "continuation/endurance strength" and "self-help growth strength".
Taking the human body as an example, "worksite strength" would correspond to the human body, "management strength" would be the head, and "cultural strength" would be the heart.
Explaining "cultural strength" in a more easily understandable way, it is the feeling that changes must constantly be made. A good company is one in which "cultural strength" is high, a company that is capable of continually generating good results, and this will become the basis for high MONODZUKURI strength.
Because "cultural strength" also corresponds to that company's DNA, even if there is an awareness that a company's "cultural strength" is limited, the culture will not be changed just by simply talking about it. Rather, it will be necessary to instill a corporate climate based on a clear vision of how the changes should be made, the kinds of technology that will be required, and the kind of corporate image that is envisioned.